PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK TEH PUCUK HARUM PADA TOKO DHEA SEMBAKO DI TANAH GROGOT

Authors

  • Farida Islamiah Sekolah Tinggi Ilmu Ekonomi Widya Praja Tanah Grogot
  • Harmayanto Harmayanto Sekolah Tinggi Ilmu Ekonomi Widya Praja Tanah Grogot
  • Riska Dinda Jayanti Sekolah Tinggi Ilmu Ekonomi Widya Praja Tanah Grogot

DOI:

https://doi.org/10.55542/gpjer.v1i1.376

Keywords:

influence of marketing mix, purchasing decision of Pucuk Harum Tea, DHEA SEMBAKO SHOP

Abstract

This study aims to determine the effect of the marketing mix on purchasing decisions for Teh Pucuk Harum. The type of research used is explanatory research with a quantitative approach. The sampling technique used is incidental sampling with a sample of 60 people. Collecting data using a questionnaire consisting of 31 statements. The data analysis technique used is multiple linear regression analysis. The results showed that the marketing mix consisting of product, price, promotion and place simultaneously and partially had a positive and significant effect on purchasing decisions for Teh Pucuk Harum.

 

Downloads

Published

2023-05-08

Issue

Vol. 5 No. 1 (2023): Mei : Jurnal Ekonomi Review Gajah Putih

Section

Articles

License

Authors who publish in Gajah Putih Journal of Economics Review agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed CC BY SA under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

How to Cite

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK TEH PUCUK HARUM PADA TOKO DHEA SEMBAKO DI TANAH GROGOT. (2023). Gajah Putih Journal of Economics Review, 5(1), 001-008. https://doi.org/10.55542/gpjer.v1i1.376