The Mediated Competitive Advantage Effect Of Brand Image, Customer Engagement, And Brand Reputation On Msme Performance. Jurnal Ilmiah Ilmu Manajemen, [S. l.], v. 1, n. 1, p. 01–20, 2019. DOI: 10.55542/juiim.v1i1.217. Disponível em: https://jurnal.ugp.ac.id/index.php/JUIIM/article/view/217. Acesso em: 26 jun. 2026.