Jurnal Sosiologi Pertanian dan Agribisnis http://jurnal.ugp.ac.id/index.php/JuSPA <p><strong>Jurnal Sosiologi Pertanian dan Agribisnis (JuSPA)</strong> <em>p-ISSN: <a href="https://issn.brin.go.id/terbit/detail/20220117301371628" target="_blank" rel="noopener">2810-0565</a> (cetak), e_ISSN:&nbsp;<a title="2809-9737" href="https://issn.brin.go.id/terbit/detail/20220117341398100" target="_blank" rel="noopener">2809-9737</a>&nbsp;(Online)</em>&nbsp;adalah jurnal yang diterbitkan oleh Fakultas &nbsp;Pertanian Universitas Gajah Putih Program Studi Agribisnis. Isi jurnal mencakup bidang keilmuan Agribisnis meliputi : Sosial Ekonomi Pertanian, Gizi Masyarakat dan Sumber Daya Keluarga, Ekonomi Pertanian, Sosiologi Pedesaan, Agribisnis, Penyuluh Pertanian. Jurnal ini diterbitkan sebagai sarana dan wadah para dosen, ilmuan, peneliti maupun pakar bidang pertanian mempublikasikan hasil-hasil penelitiannya untuk menunjang Tugas dan Program Tri Dharma Perguruan Tinggi secara Umum. Jurnal Sosiologi Pertanian dan Agribisnis (JuSPA) terbit dua kali dalam setahun pada bulan Januari dan Juli.</p> Universitas Gajah Putih en-US Jurnal Sosiologi Pertanian dan Agribisnis 2810-0565 Perubahan Minat Masyarakat Desa Terhadap Mata Pencaharian di Kota http://jurnal.ugp.ac.id/index.php/JuSPA/article/view/652 <p><em>Changes in the livelihood interests of rural communities to urban areas have become an important topic in the field of sociology and economics. This study aims to analyze the factors that influence changes in the livelihood interests of rural communities to urban areas. The research method used is observation, interviews, documentation. The results of the study show that the factors that influence the change in the livelihood interests of rural communities to cities are economic, social and psychological factors. Economic factors include better job opportunities, higher salaries, and opportunities to increase economic well-being. Social factors include the influence of friends and family already working in cities, as well as the desire to pursue an urban lifestyle. Psychological factors include the desire to seek new experiences and challenges in life. This study concludes that changes in rural community interest in livelihoods in the city are driven by a variety of complex factors. Rural communities must be provided with adequate education and training in order to compete in cities. In addition, the government must create enough jobs in rural areas to reduce migration to cities and strengthen the local economy.</em></p> Shofyan Mustofa Tsalitsa Maulida Andhita Risko Faristiana ##submission.copyrightStatement## 2024-03-25 2024-03-25 6 1 01 11 10.55542/juspa.v6i1.652 Pengaruh Atribut Produk Terhadap Keputusan kembalian Kopi Robusta http://jurnal.ugp.ac.id/index.php/JuSPA/article/view/653 <p><em>Robusta (coffea canephora) coffea becomes one of the favored commodities and is the most widely cultivated in Indonesia the purpose of this study is for (1) to discover how attributes of the product are affectted of the decision to buy robusta coffe at tasikmalaya city”s kahaji coffe shop and (2) to know which variables of the quality of the product have the most influence on the decision to buy robusta coffe at the kahaji coffe shop Tasikmalaya city. This study use the survey method or research and data collection using methods, interviews, observation and questionnaires. Up to the study of 95 respondents and was a consumer who made visits or bought coffe at the kahaji cafe, using technique samples Accidental Sampling and analysis models are using linear regression. Result in this study explain that (1) the attributes of the kahaji coffe products are both partial and simultaneously have an effect significant attribute variable on the purchase decision of kahaji coffe is the aroma variable and the price because it has a smaller value than 0,05’s 0,000</em><em>.</em></p> <p><strong><em>&nbsp;</em></strong></p> <p>&nbsp;</p> Siti Hoeriah Reni Hidayati Ulpah Jakiyah ##submission.copyrightStatement## 2024-03-26 2024-03-26 6 1 12 29 10.55542/juspa.v6i1.653 Dampak Perkembangan Teknologi Terhadap Mata Pencaharian Masyarakat http://jurnal.ugp.ac.id/index.php/JuSPA/article/view/643 <p><em>In our lives at this time of course we will not be separated by technology. Because it is an effort for humans to meet the needs of their lives both in terms of quality and quantity. Technology has many impacts on human life, both negative and positive impacts. This research was conducted in Dolopo Village, Dolopo District, Madiun regency, East Java province. The formulation of the problems that will be discussed in this study include: 1) the response of the Dolopo community to the entry of technology into people’s livelihoods. 2) on the impact of the use of technology on the socio-economic community in Dolopo Village. The type of research used is field research, while data collection techniques are carried out by observation, and interviews. The results of this study concluded that the impact of technological developments facilitate human activities but on the other hand also lead to loss of community livelihoods.</em></p> Salsabila Rahmania asyifah Andhita Risko Faristiana ##submission.copyrightStatement## 2024-03-26 2024-03-26 6 1 30 39 10.55542/juspa.v6i1.643 Potensi Pengembangan Pariwisata Halal Di Aceh http://jurnal.ugp.ac.id/index.php/JuSPA/article/view/464 <p><em>Aceh Province is a province that has developed halal tourism for foreign Muslim tourists quite well compared to other regions. This can be seen from the application of a sharia-based system which has become part of the daily lifestyle of the people. The author's way of obtaining data is by reading relevant sources from documents, books, articles, magazines, news, and so on. An important effort to be made in the development of halal tourism in Aceh is the alignment of the budget towards the tourism industry. Tourism will not be successful if it is fully left to the independence of the community or letting the private sector work alone. Budget alignments are needed for the tourism industry by allocating realistic funds both for the development of infrastructure, main and supporting facilities and increasing the capacity of human resources in the field of tourism, especially halal tourism.</em></p> Ayunda Supriyanti ##submission.copyrightStatement## 2024-01-31 2024-01-31 6 1 40 48 10.55542/juspa.v6i1.464 Petani Rasional: Gambaran Petani Benculuk Pasca Masuknya Mesin Combine Harvester http://jurnal.ugp.ac.id/index.php/JuSPA/article/view/565 <p><em><strong>Abstract:</strong> The combine harvester machine entered and was adopted by farmers in Benculuk Village in October 2020. The combine harvester machine entered Benculuk Village due to several driving factors, namely the lack of a number of harvest workers, the mobility of farm workers to other jobs, the use of a combine machine that is more practical and efficient, the yield cleaner and more optimal, and farmers keep abreast of existing trends. Because after the introduction of the combine harvester machine it has been proven to be able to provide benefits for farmers including being able to minimize the level of crop loss, increase crop production, improve the quality of rice yields, and efficiency in the use of costs, time and energy expended. The purpose of this study was to examine the description of the rationality of farmers in Benculuk Village after the combine harvester machine was introduced. This study uses the theory of rational farmers from Samuel L. Popkin (1986). The method used is qualitative with a phenomenological approach. Where the research location is in Benculuk Village, Cluring District, Banyuwangi Regency. The findings from this study after the introduction of the combine harvester machine to farmers in Benculuk Village changed the life order of the farmers who used it. The changes that are felt have an impact on changes in civilization, namely changes in the technological machines used by farmers when they go to paddy fields. Ecological changes that make paddy soil more muddy and watery. Economic changes, namely farmers are more profitable, as well as changes in the social life of landowners and farm workers. After the introduction of the combine harvester machine in Benculuk Village, it shows that the farmers there have become rational farmers who lead to capitalism.</em></p> Indri Maratus Sholihah Joko Mulyono Nurina Adi Paramitha ##submission.copyrightStatement## 2024-01-31 2024-01-31 6 1 49 60 10.55542/juspa.v6i1.565 Perbedaan Hasil Usaha Buah Melon Yang Menggunakan Naungan Dan Tidak Naungan http://jurnal.ugp.ac.id/index.php/JuSPA/article/view/580 <p><em>Melon fruit is &nbsp;one of the horticultural plants that are widely consumed by the public, with a content of 54% and 49% daily nutritional adequacy levels in vitamins A and C, containing minerals, sodium, iron, potassium, magnesium, phosphorus and fruit flesh containing carotenoids for the body's immunity. Agricultural cultivation requires sophisticated technology to facilitate farming activities, one of which is the Tunas Harapan farmer group. One of the communities in Tasikmalaya city that cultivates melons with shade treatment and not shade. This study aims to find out how the results of melon farming using shade and not using shade differ. The results of this study show that the total amount of costs on shade is Rp.1.187.366 while non-shade is Rp.1.111.660 with a difference of Rp.75.706 in one planting period, total income on shade is Rp. 2.462.634 while non-shade is Rp.1.925.840 with a difference in total income of Rp.536.794 and the amount of production in shade is 146 kg while non-shade is 121.5 kg with a difference in total yield of 24.5/kg&nbsp; in one planting period. It can be known that there is a difference between melon farming using shade is higher than melon farming business that does not use shade, this shows that using shade is more profitable than not using shade. In the ratio of melon farming, it can be seen from the two treatments that melon farming using shade is relatively high with a value of 3,0 and does not use shade of 2,7.</em></p> Andi Wiyanto Ristina Siti Sundari Dona Setia Umbara ##submission.copyrightStatement## 2024-01-31 2024-01-31 6 1 61 72 10.55542/juspa.v6i1.580 Analisis Penyebab Rendahnya Asupan Nutrisi Susu Sebagai Pendukung Gaya Hidup Sehat Pada Generasi Z http://jurnal.ugp.ac.id/index.php/JuSPA/article/view/638 <p><em>Indonesia has the advantage of developing the agricultural industry,cattle farming is one of the growing fields of animal husbandry in Indonesia. The most product from cattle farming is milk. In 2020, according to BPS ( Central Bureau of Statistics ), Indonesian people consumed milk still around 16.27 liters per capita per year. Dairy products released by the livestock industry and the people who consume them are still relatively low. Therefore,the purpose of this study is to analyze the causes of the low nutritional value of milk as a supporter of a healthy lifestyle in generation Z. The data were collected using a questionnaire and alnalyzed with a qualitative approach, as well as distributing questionnaires online using Google Froms and obtained 112 Generation Z respondents. Nutritional education may be a&nbsp; factor influencing milk consumption in Generation Z. The benefits and milk allergy. The result of the analysis prove that education about the nutritional value of milk, the price of milk and milk allergies affect Generation Z’milk consumption. While the factor that has no effect is milk variants. From the results of the analysis,it can be concluded that the internal factors that influence are individual habits in consuming milk. While the external factor that influences is the selling price of milk.</em></p> Nadia Hidayat Rafika Najwa Rahma Syakira Rama Wijaya Abdul Rozak Tsabitha Nafisa Ramadhani Yatti Sugiarti Zihan Nur Dzulhijjah ##submission.copyrightStatement## 2024-01-31 2024-01-31 6 1 73 83 10.55542/juspa.v6i1.638 Perubahan Minat Masyarakat Desa Terhadap Mata Pencaharian Di Kota http://jurnal.ugp.ac.id/index.php/JuSPA/article/view/651 <p><em>Changes in the livelihood interests of rural communities to urban areas have become an important topic in the field of sociology and economics. This study aims to analyze the factors that influence changes in the livelihood interests of rural communities to urban areas. The research method used is observation, interviews, documentation. The results of the study show that the factors that influence the change in the livelihood interests of rural communities to cities are economic, social and psychological factors. Economic factors include better job opportunities, higher salaries, and opportunities to increase economic well-being. Social factors include the influence of friends and family already working in cities, as well as the desire to pursue an urban lifestyle. Psychological factors include the desire to seek new experiences and challenges in life. This study concludes that changes in rural community interest in livelihoods in the city are driven by a variety of complex factors. Rural communities must be provided with adequate education and training in order to compete in cities. In addition, the government must create enough jobs in rural areas to reduce migration to cities and strengthen the local economy.</em></p> Shofyan Mustofa Tsalitsa Maulida Andhita Risko Faristiana ##submission.copyrightStatement## 2024-01-31 2024-01-31 6 1 84 96 10.55542/juspa.v6i1.651